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Best Laundry Whiteners of 2023

Brighten your whites with these bleach-free whiteners. 

Watching your favorite white clothes gradually fade to yellow or grey can be disheartening. It’s also disappointing when you drop a big glob of food onto your white t-shirt, causing a stubborn stain.

But there’s no reason to fear because many products can zap these stains away and whiten your clothes once again. Bring your whites back to sparkling style in no time with the best laundry whiteners on the market.

To create this list of seven, we spent hours researching expert advice, real customer reviews, as well as applying our own experience. You can rest assured that we chose only the best — plus, they’re all bleach-free options.

Our Top Picks

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Product Comparison Table

Product Image of the OxiClean White Revive Laundry Whitener + Stain Remover, 3 lbs
Best Overall
OxiClean White Revive Laundry Whitener
  • Whitens & brightens colors
  • Pre-soak treatment
  • Chlorine-free formula
Product Image of the Savvy Green, Oxygen Brightening Powder Lbs, Unscented, 40 Ounce
Best Laundry Whitener Powder
Savvy Green Oxygen Brightening Powder
  • Eco-friendly ingredients
  • Great stain remover
  • Useful around the house
Product Image of the Molly's Suds Natural Oxygen Whitener | Natural Bleach Alternative, Plant-Derived Ingredients | Whitens Brights and Brightens Colors (Pure Lemon Essential Oil - 41.09 oz)
Best Natural Laundry Whitener
Molly's Suds Oxygen Whitener
  • Natural and eco-friendly
  • Good for sensitive skin
  • Works around the house
Product Image of the Nellie's Oxygen Brightener Powder Tin, 2 Pound - Removes Tough Stains, Dirt and Grime
Best for Sensitive Skin
Nellie's Oxygen Brightener Powder Tin
  • Freshens worn-looking clothes
  • Hypoallergenic and biodegradable
  • Machine wash or hand wash
Product Image of the OxiClean White Revive Laundry Whitener & Stain Remover Power Paks, 24 Count
Best Laundry Whitener Pacs
OxiClean White Revive Paks
  • Convenient pac design
  • Safe on colorfast items
  • 40 percent more power than bleach
Product Image of the Grab Green Bleach Alternative Pods, 60 Count, Chlorine Free, Fragrance Free, Plant and Mineral Based, Laundry Booster to Brighten Whites, Removes Stains, Neutralizes Odors
Best Non-Bleach Laundry Whitener
Grab Green Natural Bleach Alternative Pods
  • Naturally-derived ingredients
  • Brightens whites & color safe
  • Convenient pod form
Product Image of the OUT White Brite Laundry Whitener, Removes Red Clay, Perfect for Cleaning White Baseball Pants, Sheets, Towels, Safer than Bleach, Cleaner, Brighter, Fresher Laundry, 4 Pound 12 Ounce
Best for Dingy Whites
Summit Brands White Brite
  • Removes rust, red clay and color bleed stains
  • Works on delicate clothes
  • Works with hard water

Product Reviews

We’ve spent hours researching each product, customer reviews, and expert advice. Comparing the products and using our own insight, we have a comprehensive list of the best laundry whiteners to brighten your clothing.

Check out these seven super laundry whiteners.

1. OxiClean White Revive Laundry Whitener

Best Overall

The OxiClean Versatile Stain Remover Powder is the best overall laundry whitener, in our opinion. It has 40 percent more whitening power than chlorine bleach. This product will transform your dingy whites into bright whites that look as good as new.

You can use this for sheets, t-shirts, underwear, sportswear, and much more. It’s safe to use in every single load if you’d prefer. It’s also great for pre-soaking clothes to really tackle tough stains.

OxiClean is also safe on colors. It will help to brighten them, restoring them to their original hue. This also ensures that you won’t have white bleach stains on any of your clothes. We love that this is formulated without bleach or chlorine.

Pro Tip

Use the warmest water possible with this product. Check the care labels on your clothes to see the hottest temperature the item can withstand.


  • Whitens whites and brightens colors.
  • Useful for each load or specific stain removal.
  • Can be used as a pre-soak treatment.
  • Chlorine-free formula.
  • More effective than chlorine bleach.


  • Strong scent (made with synthetic fragrances).
  • Not as effective in cold water.
  • Not suitable for wool, silk, or leather.

Product Specs

Type Powder
Bleach-Free Yes
Number of Loads 45
Color Safe Yes
Temperature Warm water recommended

2. Savvy Green Oxygen Brightening Powder

Best Laundry Whitener Powder

Savvy Green Oxygen Brightening Powder is an oxygen-based bleach alternative that works to boost your detergent’s cleaning powder. It leaves you with brighter, whiter, and cleaner clothes.

It’s an eco option, being fragrance-free and containing no phosphates or chlorine.

We love that it works in any kind of machine: HE, top or front loading. No matter what temperature you choose, Savvy Green works fantastically!

Also — it’s a good stain remover. It has the power to remove stains and deodorize items. Not just clothes, too.

You can use Savvy Green around the house. It works on mold, mildew, soap scums, and stains. You’ll find a good use for this product in the laundry room, kitchen, and bathroom.

To use this with your normal cycle, sprinkle it onto your clothes in the machine. One small scoop is recommended for lightly soiled clothes, two for moderately soiled, and three for heavily soiled garments.

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  • Eco-friendly and safe ingredients.
  • Brightens, whitens, and cleans clothes.
  • Great stain remover.
  • Useful for around the house.
  • Removes bad odors.
  • Safe for all temperatures.


  • Soaking to remove stains can take a while.
  • Not as effective at brightening clothes as other products.

Product Specs

Type Powder
Bleach-Free Yes
Number of Loads At least 32
Color Safe Yes, with colorfast fabrics
Temperature Any

3. Molly's Suds Oxygen Whitener

Best Natural Laundry Whitener

Molly’s Suds Oxygen Whitener is our top pick for a natural option. It’s formulated with only earth and plant-derived biodegradable ingredients. No chlorine, bleach, optical brighteners, ammonia, or other typical bleaching ingredients exist.

This option is a good one for anybody, whether you’re young, old, or have sensitive skin. And just because it’s an eco option doesn’t mean it’s not powerful. This stuff whitens whites, brightens colors, and fights stains.

With only four ingredients in Molly’s Suds Oxygen Whitener, you know what you’re getting. Plus, this laundry detergent is beautifully scented with lemon essential oil.

It’s compatible with any type of washing machine. Just note that you need to pre-soak the items in the washing machine before using your regular cycle.


While you can use this on swimwear, lingerie, athletic clothes, and vintage wear, do not use it on wool, leather, or silk.


  • Natural and eco-friendly ingredients.
  • Safe for sensitive skin.
  • Brightens whites beautifully.
  • Works in other areas of the home, including bathrooms and carpets.
  • Works great in all temperatures.
  • Available in four scent options, including lemon.


  • Not compatible with wool, leather, or silk.
  • You need to pre-soak the items before washing.

Product Specs

Type Powder
Bleach-Free Yes
Number of Loads Up to 80
Color Safe Yes
Temperature Any

4. Nellie's Oxygen Brightener Powder Tin

Best for Sensitive Skin

Everybody gets stained or discolored whites, even people with sensitive skin. This is especially true for baby clothes — they need a good clean without harsh ingredients. That’s where Nellie’s Oxygen Brightener Powder whitener comes into play.

This chlorine-free formula is hypoallergenic, so you can be comfy in your whites again! Plus, it’s color- and septic-safe as well as biodegradable.

This powerful product can restore your clothes to their original state. Your worn-out clothes will look fresh again.

Customers love using this for general loads of laundry or washing muddy clothes. It’s also great for washing toddler or baby clothes, including cloth diapers.

One tin does up to 100 loads, but it’s worth noting that it’s pretty pricey per ounce.

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  • Freshens up worn-looking clothes.
  • Hypoallergenic and biodegradable formula.
  • Can be used for machine washing or hand washing.
  • Removes stains on clothes or carpets.


  • Not for wool, silk, or leather.
  • High price point per ounce.
  • It’s hard to remove the lid on the tin.

Product Specs

Type Powder
Bleach-Free Yes
Number of Loads Up to 100
Color Safe Yes
Temperature Warm or hot water

5. OxiClean White Revive Laundry Whitener Paks

Best Laundry Whitener Pacs

Laundry pacs are convenient for many people. They come pre-measured and are easy to transport. For the best laundry whitener pac, we recommend the OxiClean White Revive Whitener Paks.

Like the OxiClean White Revive Powder, the pacs provide 40 percent more whitening power than chlorine bleach. Simply add a pac to the drum before adding your clothes. You can use this for every load or whenever your clothes need the extra boost.

It’s excellent for bringing brightness back to your whites. But you can also use it for brightening colors! Make sure it’s a colorfast fabric before using it, though.

The formula is said to break down and remove the toughest of stains. But customers found that the pacs do not get out stains, including menstrual, food, and sweat stains. So keep in mind that for tough stain removal, you might need to add an extra step and product here.


  • Convenient pac design.
  • Safe on colorfast items.
  • 40 percent more whitening power than bleach.
  • Budget-friendly per pac.
  • Pre-soak or add alongside detergent for easy use.


  • Doesn’t effectively remove tough stains.
  • Not suitable for wool, silk, or leather.

Product Specs

Type Pacs
Bleach-Free Yes
Number of Loads 24
Color Safe Yes, with colorfast fabrics
Temperature Warmest water possible

6. Grab Green Natural Bleach Alternative Pods

Best Non-Bleach Laundry Whitener

If you’re trying to stay away from bleach, then the Grab Green Natural Bleach Alternative Pods are an efficient option. Free from chlorine bleach, Grab Green uses naturally-derived ingredients to whiten your clothes.

All the ingredients are derived from natural sources, and the pods are fragrance-free. You’ll love this if you have sensitive skin and are looking for an eco alternative to bleach.

Not only does this bring your whites back to super white, but it also neutralizes odors. These pods work at all temperatures, are hypoallergenic, and guess what — they’re safe on colors!

These little pods are pre-measured and concentrated, so you only need one to do a good job. They are convenient, especially if you’re traveling or visiting the laundromat. Just pop them into a bag — in a dry spot — and take them with you.


  • Bleach-free, made from naturally derived ingredients.
  • Brightens whites and is color-safe.
  • Convenient pod form.
  • Fragrance-free to be kind to the skin.
  • Removes light-duty stains and stinky odors.


  • Customers find it doesn’t effectively remove tough stains.
  • Pods might open in the bag.

Product Specs

Type Pods
Bleach-Free Yes
Number of Loads 60
Color Safe Yes
Temperature Any

7. Summit Brands White Brite

Best for Dingy Whites

For dingy whites, especially those caused by rust or yellowing, you’re probably desperate to get them sparkling clean again. The Summit Brands White Brite is a great solution.

This product is ideal if you live in a region with high iron or red clay. If these stains get onto your clothes often, the White Brite is proven to help. It will brighten your whites and remove some stains that bleach can’t.

You can use this on white and colorfast clothes for amazing results. It’s also safe for delicates. Customers who live in areas with red clay and hard water areas find that White Brite works wonders on their laundry.

If you have a lot of dingy whites, you might find that this is a must-have in the laundry room.


  • Great for dingy whites.
  • Gets out rust, red clay, and color bleed stains.
  • Works on delicate clothes.
  • Great if you live in hard water areas.
  • Easy to use by pre-soaking or adding to the washing cycle.
  • Safer to use than bleach.


  • Extremely strong smell.
  • Not made with eco-friendly ingredients.
  • Some customers reported new stains.

Product Specs

Type Powder
Bleach-Free Yes
Number of Loads 20
Color Safe Yes, with colorfast fabrics
Temperature Any

Product Comparison Chart

Product Best Type Bleach-Free Number of Loads Color Safe Temperature
OxiClean White Revive Overall Powder Yes 45 Yes Warm
Savvy Green Oxygen Brightening Powder Laundry Whitener Powder Powder Yes 32 Yes Cold/Warm
Molly’s Suds Oxygen Whitener Natural Laundry Whitener Powder Yes 80 Yes Cold/Warm
Nellie’s Oxygen Brightener Powder Tin For Sensitive Skin Powder Yes 60 Yes Warm
OxiClean White Revive Paks Laundry Whitener Pacs Pacs Yes 24 Yes Warm
Grab Green Natural Bleach Alternative Pods Non-Bleach Laundry Whitener Pods Yes 60 Yes Cold/Warm
Summit Brands White Brite For Dingy Whites Powder Yes 30 Yes Cold/Warm

Why Is My White Laundry Turning Yellow?

There are a few culprits that could be turning your white clothes yellow:

  • Sweat stains: Sweat is a significant reason many whites turn yellow. While sweat is usually colorless, it can appear yellow on your clothes. This is due to the bacteria or chemicals on your skin and clothing merging together to create a yellow hue (1).
  • Bleaching: Bleach can actually turn white clothes yellow. This is especially true for synthetic garments (2). Chlorine bleach can break down the outer coating of color, and turn the fabrics yellow or grey (3).
  • Wrong washing quantities: Using too much detergent and not enough water can also yellow your whites. It will leave residue on your clothes. If you put them in a hot dryer, it can set these stains.

How To Choose a Laundry Whitener

There are many laundry whiteners to choose from. You can also use natural remedies like baking soda or lemons to be extra eco-friendly when whitening laundry.

But there are some great products out there that will really help get clothes whiter. We’ll talk you through the most important factors to consider when choosing a laundry whitener.


Laundry whiteners come in three types: liquid, powder, or pods.

Depending on your machine, you can add a liquid whitener alongside your regular detergent.

Powder whitener is the most common type and is super effective.

The last kind is pacs or pods. These are convenient and pre-measured, which busy families love.

Bleach or Bleach-Free

While bleaching whites can be useful sometimes, we’ve already mentioned that it can damage fabrics. Plus, constant exposure to bleach can be hazardous. If ingested, it might lead to coughing, delirium, irritation, and stomach pain (4).

While bleach is effective at whitening laundry, there are many laundry whiteners formulated without bleach. And they work just as well, if not better, than bleach formulas.

Our recommendations are bleach-free as we think it’s super important to limit bleach where necessary.

Number of Loads

We recommend always looking at the number of loads a product can do. This helps you plan ahead, so you know how long the product will last in your household.

You’ll typically find that one product can do anywhere between 20 and 80 loads, with the average number being around 50.

Color Safe

Although you’re buying these laundry whiteners to get clothes whiter, it’s helpful to consider whether it’s color-safe.

Some laundry whiteners can also brighten colors. They might even remove stains too.

All of our recommendations are color-safe, so you don’t need to worry about that.


Lastly, check if the laundry whitener can be used at any temperature. Some people like to use cold water mostly as this saves energy. Make sure the whitener you’re going for will work in your preferred laundry temperatures.

How To Use OxiClean Whitener for Clothes

OxiClean is a bleach-free and chlorine-free powder to get clothes back to pristine white. Whitening laundry is easy. Follow these steps for amazing results:

  1. Add OxiClean: Add ¼ cup of the powder directly into your machine’s drum. This is for front and top-loading machines.
  2. Add detergent: Add your detergent as you usually do.
  3. Clothes: Add your clothes.
  4. Wash: Wash clothes in the warmest water the garments can handle.

Heavily Soiled Garments?

Pre-soak them in hot water with a scoop of OxiClean powder. Soak for six hours before washing normally.


How Do Hotels Keep Towels White?

Some hotels keep their towels white using harsh bleaching agents that only the commercial world has access to. These chemicals shred the towel fibers, which is why they regularly swap their towels for new ones.

They also only wash their whites together. If you wash your whites with other colors, it can quickly discolor the whites.

Another hack is Borax. Borax can remove stains and freshen towels while keeping them super white.

Why Do My Bras Go Gray in the Wash?

Your bra has deodorant residue on it. When you wash it, the deodorant reacts with the fabric, causing discoloration.

Another reason is that you wash it with other colors. The synthetic fabric of your bras can pick up dye, causing discoloration.

Will Vinegar Whiten Clothes?

Vinegar is an excellent ingredient for whitening clothes. It has acidic qualities that eat stains and leave your whites looking revived. For the best results, add a cup of white vinegar to your washing machine during the rinse cycle.

Does Borax Make Clothes Whiter?

Yes. It also removes odors and softens hard water to remove mineral deposits. Add a scoop of Borax, like this Milliard Powder, to your washing machine and wash your clothes on a standard cycle.

Will Hydrogen Peroxide Ruin Clothes?

Hydrogen peroxide is suitable for most fabrics. It removes stubborn stains and whitens, but it can fade some colored garments and damage delicate fabrics like lace.

Back to White

With our top recommendations for the best laundry whiteners, get your clothes white again. Brighten up those sparkling towels, sheets, and t-shirts.

If you choose wisely, you can also use them on colored items, which might bring back the original hue.

Always check how many loads each product does so you know how long the product will last. If you want a bleach-free product, then any of these options will do! But for a natural option — we recommend going for the Molly’s Suds Oxygen Whitener.

However, the OxiClean White Revive is the best whitener overall.

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About the Author

Beth McCallum

Beth McCallum is a freelance writer & book blogger with a degree in creative writing, journalism, and English literature. Beth firmly believes that a tidy house is a tidy mind. She is always looking for new ways to sustainably clean and tidy her house, that's kind on the environment but effective in the house, too!